Free mobile email strategy webinar – welcome to the email long-tail! July 1, 2009
Posted by wirelessinformatics in Handsets, Mobile Operator, News, User Experience.trackback
WIF founding member, WDSGlobal is hosting a free webinar next week (Thursday July 9th). The topic is consumer mobile email; looking at why, despite strong demand and the availability of email-capable devices, take-up of mobile email in the consumer market has fallen short of expectations. You can register here.
WDSGlobal suggests that complexity of configuring email and managing settings across different handset makes and models, on native email clients, third party clients or web-mail services remains the number-one barrier to adoption today. The webinar will also introduce the concept of the email long-tail (see image).
In WDSGlobal’s words “If you think that providing support and settings for the top five email providers is enough, think again. There are millions of consumers currently using email accounts from any one of thousands of email service providers available to them today. Consumers want to be able to mobilize these accounts quickly and easily, this is the long-tail and this is where the revenue opportunity lies”.
The webinar will take place on THURSDAY JULY 9th 2009, at 11:00AM PST (Pacific Standard Time). You can register for free at the registration pages.
There should be no surprises in WDSGlobal’s findings .. mobile email is the next big thing. It will be a while before more people are even aware that their emails can easily be forwarded to their emails. And it is even more surprising that there are business today that still see mobile email as a luxury, and probably only available on the blackberry. How sad? I mean this thing is free !!!